AlpVision to showcase mobile authentication at Pack Expo

- Global smartphone ownership and app usage on the rise, with potential to become powerful asset in fight against counterfeiting

 

- iPhone app capable of detecting Cryptoglyph, a digital invisible marking that is applied to cartons

 

AlpVision will showcase its iPhone application for instant product authentication and counterfeit protection at next month’s pack Expo 2012, taking place October 28-31 in Chicago.

 

Global smartphone ownership and app usage are on the rise, and the technology has the potential to become a powerful asset in the fight against counterfeiting.

 

For that reason, AlpVision, a world leader in digital invisible technologies for product authentication and counterfeit protection, has developed an iPhone application capable of detecting Cryptoglyph, a digital invisible marking that is applied to cartons, leaflets, labels and blister packs using regular visible ink and standard printing processes.

 

There is also Fingerprint, a breakthrough authentication solution that tracks and authenticates mass produced objects manufactured by molding without changing the standard molding practices.

 

Unlike other mobile authentication solutions available on the market today, AlpVision’s iPhone authentication application is capable of detecting covert/invisible safety features.

 

Working in real-time, it determines the authenticity of a package or product within seconds. Product-specific and user-friendly, the application works flawlessly with a variety of packaging materials (paper, board, plastic, and glass) and packaging types (flat and round surfaces).

 

In addition to providing instant positive authentication, it also allows brand owners to connect with and market directly to experts in the field, supply chain agents and consumers.

 

Read more about anti-counterfeiting in the packaging market here

Read more about security and brand protection here