Henkel realigns adhesive products

Henkel has simplified its industrial adhesive technologies portfolio into five technology brands, each of which will represent a cluster of specific technologies and applications.
In addition to organic growth, Henkel has made numerous acquisitions over recent years, often retaining the original product names.The new brands most of interest to the label industry are Technomelt, which becomes the umbrella for hot melt adhesives, and Aquence, representing the water-based adhesive grouping.

‘As the global leader in adhesives, sealants and surface technologies, we are committed to delivering a portfolio that our customers can navigate more intuitively,’ said Jan-Dirk Auris, head of Henkel’s adhesives business. ‘In addition, this aligned structure will enable Henkel to provide optimized customer service and technology solutions more quickly in the future.’

Click here for more stories about Henkel on labelsandlabeling.com.