Hologram market to benefit from new ISO standard

- Standard has been launched to provide guidance on the use of anti-counterfeit technologies

 

- Hologram industry to benefit

 

An ISO standard has been launched to provide guidance on the use of anti-counterfeit technologies.

 

ISO 12931 covers “performance criteria for authentication solutions used to combat counterfeiting of material goods”.

 

Commenting on the ISO standard – the first of its kind - Ian Lancaster, general secretary of the International Hologram Manufacturers Association (IHMA), said: ‘ISO 12931 is a massive step forward, bringing welcome benefits to the hologram industry in the coming years.

 

‘It promotes the use of authentication solutions, particularly encouraging the use of overt and covert solutions – functional categories which can be combined in one hologram. I expect to see many brands in 2013 building ISO 12931 compliance into their product development programmes and market protection strategies.’

 

Lancaster (pictured, top) sees India and China as being a major opportunity for brand protection solutions.

 

‘Although holograms are used in almost all sectors, the biggest client for this industry is still governments, which use holograms on banknotes, passports, ID cards, tax stamps and other documents.

 

'In the private sector, we expect to see continuing growth from pharmaceutical, auto components, cosmetic, tobacco, consumer electronics, luxury goods and FMCG companies.’

 

The IHMA expects to see significant developments this year, notably in the area of track and trace holograms using 2D barcode features.

 

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