Scanbuy and Kezzler partner on internet of packaging for CPGs, retailers

As a supplier of thousands of SmartLabel QR codes for some of the largest global brands, Scanbuy joined forces with Kezzler to provide a next generation product for the CPG industry. The technology uses SmartLabel QR codes to provide product traceability, supply chain optimization, and marketing insights. IoP enables product serialization on a mass scale, giving every product a unique identity in the connected world.

‘As SmartLabel QR code package activation expands across product portfolios, it is important that we help clients future-proof their investment in SmartLabel, by solving product traceability and visibility using the exact same bar code,’ said Maryann Moschides, chief marketing officer at Scanbuy. ‘No longer will a product require a consumer facing barcode and an internal facing bar code. By partnering with Kezzler, we will be able to deliver a best-in-class solution that delivers transparency to consumers and enhances traceability for companies.’

A Scanbuy QR code placed on a product package links the consumer to the respective SmartLabel landing page via a simple scan. When the same QR code is scanned for a business operation, companies gain full distribution visibility and insights to all stages of the product lifecycle through the Kezzler platform, leading to better production and logistics.

‘Serializing or digitalizing products is currently being implemented in a number of regulated industries to protect and inform consumers,’ said Thomas Körmendi, CEO of Kezzler. ‘We see a significant uptake across consumer products, bringing opportunities for brand owners, retailers and consumers. Activating SmartLabel on packages is a step toward providing richer information in the digital world and building trust through greater visibility. By partnering with Scanbuy on the SmartLabel initiative, we have the potential to create a multi-purpose role for every manufactured item, and our collaboration makes this evolution seamless.’