US converter sees QR code success
US-based converter Lightning Labels has found the rapid adoption of smartphones and increasing popularity of Quick Response (QR) codes have opened new labeling opportunities for businesses.
According to a recent survey by Forrester Research, 75 percent of online retailers in America use QR codes. The survey also showed that, during April, nearly 20 percent of Americans with a smartphone scanned a QR code – up from 14 percent in May 2010.
A recent Nielsen survey of smartphone owners found that 73 percent use their phone to read reviews, 71 percent use it to compare prices at other stores and 57 percent scan QR codes to receive more product details. Of the individuals scanning QR codes, 57 percent are done in electronic stores, 36 percent are in department stores and 31 percent are for mass merchandisers.
QR codes represent powerful marketing opportunities for business-to-business markets, where information sharing is crucial. Research from comScore showed that in June 2011, 36.1 percent of individuals who scanned QR codes earned more than 100,000 US dollars a year. By aggregating data and analyzing statistics, a business could utilize QR codes to target certain demographics and build relationships with new ones.
Although there are inherent lead generation and revenue-building elements to QR codes, there are also opportunities for companies to diversify their labels, add more information and protect themselves from potential compliance issues. Businesses can reassess the information they include on their labels and consider whether any of it can be connected to a QR code and off-loaded onto their website or social media pages. With the extra space they may be able to create on their labels, businesses can add additional disclosure details or facts that legitimize the quality of their products.
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