Checkpoint introduces microwave-safe anti-theft label

Checkpoint Systems has developed an anti-theft EAS (electronic article surveillance) food label for supermarkets certified to be microwave safe.

The 4010 EP Food Label was designed to protect fresh and frozen supermarket food. It has been certified as microwave safe and non-flammable by TUV Rheinland, an international service group that provides manufacturers with assessment and certification services to ensure product safety.

Extensive TUV testing revealed EAS labels sometimes showed ‘browning’ around the edges and in some cases even caught fire when placed in a microwave oven, making the food potentially unsafe for consumers.

According to the last Global Retail Theft Barometer, theft rates for high-risk food such as fresh meat reached 3.6 percent in North America versus the global retail shrink average of 1.45 percent.

‘The new 4010 EP Label is designed specifically for food and offers optimized protection without risk,’ said Farrokh Abadi, president and COO, shrink management solutions Checkpoint.  ‘By offering maximum protection and enhanced deactivation at the point of sale, food retailers can improve merchandise availability and enhance their consumers’ shopping experience while increasing sales.’

The 4010 EP Food Label can be applied through high-speed source tagging at the point of manufacture, or through in-store tagging. The new EAS label maintains its enhanced performance throughout the supply chain, including after being stored in a freezer, says Checkpoint.

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