Linksmart to show smartDNA labels at Labelexpo India

smartDNA is an advanced security label verifiable instantly and precisely using a smartphone.

A smartphone application captures the freshly auto-acquired per-piece unique credentials on the label and transmits to a Cloud Management & Monitoring portal (sAMM) for verification on any smartphone.

smartDNA labels acquire a unique signature for each identical label when applied on a product or a package. Auto-acquired signature is lost when taken off package and a new signature auto-acquired when applied back again, thus, labels prevent verification when peeled off the package. With each label manufactured identically without any overt or covert security feature, insider connivance is ruled out even if label converter passes identical and genuine labels to counterfeiters in connivance.

Koushik Banerjee, chief product officer at Linksmart Technologies, said: ‘We are introducing these labels in the Indian market at Labelexpo India. Packaging authentication technologies are always on the extreme end of the spectrum – easy to verify without real security or difficult to verify with real security features. smartDNA has bridged the spectrum with an advanced security label technology. smartDNA is a game changer technology in the fight against counterfeit, tampering, package-reuse or refill and warranty-fraud.’

The company has patented the technology in the US, Europe, Australia, Japan and Kenya.