X-Rite launches new color measurement tool in Americas

- eXact range to simplify color measurement for brand managers, ink suppliers and converters

 

- Works with other X-Rite products for the printing industry

 

X-Rite has launched its eXact series of spectrophotometers in the Americas to simplify color measurement for brand managers, ink suppliers and converters, while solving the widespread problem of measuring and matching colors on various substrates and surfaces.

 

With split-second measurement times and improved accuracy to simplify workflow, the eXact instrument allows customers to measure true daylight conditions by supporting all the M Standards inclusive of the complete M1.

 

eXact can be set up to position key elements in the order most likely to be needed by personnel such as press operators and operations managers, giving users instant access to the tools they need. The platform uses X-Rite Graphic Arts Standard (XRGA) and CxF to communicate color for easy data exchange.

 

The eXact series of spectrophotometers works seamlessly with other X-Rite products for the printing industry, including Color iQC Print, InkFormulation, NetProfiler 3.0 and PantoneLIVE cloud-based color service that gives brand owners a means to connect their whole supply chains.

 

‘For today's needs of matching proof to press across many substrates, the X-Rite eXact brings to the supply chain a simple-to-use device that is fully compliant with ISO 13655:2009 measurement standards,’ said Steve Smiley, owner of SmileyColor & Associates, a Texas, US-based consulting firm that helps companies manage color across a network of digital, analog and packaging supply chain partners globally.

 

‘I believe the X-Rite eXact will bring all users together as a common tool for more accurate color communications that can be used across all supply chain partners, from design through converters. For ease of use, the instrument has smart phone, multi-touch screen and Bluetooth capabilities for wireless connections.’

 

‘This is the simplest device to guarantee color integrity for brands across all of our print and output platforms,’ said Warren Werbitt, chief executive officer (CEO) of Pazazz in Montreal, Canada, one of the first users.

 

Dean Baxendale, president and CEO of JF Moore Communications in Toronto, another early adopter, said: ‘The new technology complements our current G7 Master Printer process by managing our customers brand and corporate identity through precise color measurements.

 

‘By focusing on brand management, color management and process automation, we are able to enhance our output while reducing costs.’ 

 

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