DataLase strengthens commercial team

Dustain brings over 20 years of sales experience to the role and will promote the company’s photonic printing and case coding products globally.

Previously operating in the defence and commercial sectors for 37 years in the global sales and business development of photonic and optical technologies, Dustain understands the potential of the business and the complexities of the retail print and labeling market.

Dustain said: ‘The unique innovations behind DataLase make it an exciting proposition for the market. My role will be to take this technology and help brand owners use it to unlock new heights of consumer engagement. Packaging customisation is fast becoming a pivotal platform for retail, as businesses seek to build engaging brand experiences. I’m delighted to be working with a company that’s at the forefront of innovation and able to offer a fresh new approach.’

Clare Lewis, COO and CFO, said: ‘We are delighted to welcome Dustain to our team, his proven track record in leading cross functional teams to deliver beyond customer expectations will help propel our technologies to the forefront. In addition, Dustain’s vision, strategic thinking and customer-first approach align perfectly with our wider goals for DataLase.’