CS Labels publishes digital labeling guide

Penned by CS Labels managing director Simon Smith, the guide outlines the marketing and technical benefits offered by digital printing, such as variable data printing and color management, individualization and campaign scheduling.

The guide, which also contains case studies, can be read on the CS Labels website.

CS Labels is to host a Xeikon Café event on June 10-11 in partnership with the digital press manufacturer. The event will feature demonstrations, presentations, workshops and discussions, and it is aimed at providing an informal knowledge exchange platform covering the different aspects of digitalizing print production.

Smith said: ‘After reading many articles on the internet that describe the advantages of digital label printing, I decided now is the time for us to create our own and dispel some of the myths surrounding the technology.

‘As a company we’ve been very bold by investing in innovative equipment. We are the largest digital printer in Europe to use Xeikon printing technology and our experience means we understand the various challenges and benefits with digital print. We have produced this guide to aid anyone in the packaging industry, graphic design or marketing, showing them how they can leverage the technology.’