Ipex 2014 to host pre-event roadshow

- Global roadshow to visit nearly 30 cities in more than a dozen countries

 

- To provide first opportunity to experience Ipex 2014 theme of “discovering” and “exploring” print’s role within the fast-changing marketing mix

 

Informa Exhibitions, the organizer of Ipex 2014, is to host a series of roadshows in the event’s key international visitor territories throughout 2013.

 

The next installment of Ipex will take place at its new home of ExCeL in East London on March 26 to April 2, 2014,  

 

The current list of countries on the Ipex 2014 international roadshow include: Australia (Sydney and Melbourne), Belgium/Netherlands, Brazil (Sao Paulo), China (Beijing and Shanghai), France, Germany, India (Mumbai and New Delhi), Italy, Japan, South Africa, Sweden, Turkey, the UK (10 cities) and the US (Chicago, Philadelphia and New York).

 

The roadshows will give delegates their first opportunity to experience the Ipex 2014 themes of “discovering” and “exploring” print’s role within the fast-changing marketing mix.

 

Each event will provide networking opportunities, and engage with key print groups, associations, media and exhibitors to provide them with the latest industry analysis, trends and statistics, including discussions around growth opportunities and presentations of relevant case studies.

 

Attendees will also hear the latest updates on Ipex 2014, including technology highlights and details of features that will be incorporated in the event, and the Ipex 2014 team will provide an overview of services that will be offered to visitors, exhibitors and the media to ensure travel and accommodation arrangements can be made as effortlessly and cost effective as possible, including visa applications for relevant countries.

 

Nick Craig Waller (pictured, top), Ipex 2014 marketing director, said: ‘We will present informative and engaging events that will focus on the international printing community, especially amongst the emerging markets, to ensure we engage, attract and deliver these visitors to London in 2014.

 

‘There has been a significant rise in footfall from emerging markets around the globe – at Ipex 2010, the split was 52 percent UK and 48 percent international visitors, and we expect an increase to a 55 percent international, 45 percent national split.

 

‘China, for example, is increasing its collective stand space by over 100 percent at Ipex 2014, and we expect to see a corresponding increase in visitor numbers as well as increased activity in the media and associations.

 

‘So, after looking closely at these changing dynamics and other emerging markets, we are delighted to announce such a wide range of key territories that will be visited on our Ipex 2014 international roadshow.’

 

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