PCI Films report identifies emerging flexible packaging markets

In a new study, PCI Films Consulting has identified thirteen emerging flexible packaging markets comprising of Poland, Russia, Turkey, Mexico, Brazil, India, Indonesia, Thailand, Vietnam, Saudi Arabia, UAE, Nigeria and South Africa. Collectively these markets, valued at USD $14 billion, have grown by almost 70 percent since 2006 and now account for 20 percent of total world demand.

PCI’s report, ‘Emerging Flexible Packaging Markets to 2016’, is an in-depth, 200-page analysis providing converters, investors and purchasers with insight into these increasingly important flexible packaging markets.

One of the key findings is that although a number of these emerging markets have been affected by the global economic downturn, they have weathered the crisis well, with demand growth averaging almost 11 percent per annum since 2006, led by countries including India, Indonesia, Brazil and Russia. In general, all emerging markets have illustrated strong growth over the past five years, with only three of the thirteen posting overall growth of less than 30 percent between 2006 and 2011.

Driving forces

The report identifies the major driving forces in flexible packaging demand within these emerging markets including strong GDP growth, high population growth, liberalization in a number of markets, continued urbanization and the development of mass retailing. In addition, changing consumer lifestyles and increasing disposable incomes have encouraged the development of new convenient packaged food and non-food products.

PCI’s new study includes statistics on national production, trade and consumption; profiles of more than 150 converters, and extensive information on end-use markets. There is detailed data that illustrates market forecasts up to 2016, providing a complete ‘market map’ of these markets.

Study author Steve Hillam said: ‘Strong and sustained growth over the next few years will see these 13 markets offering many investment opportunities for all those involved across the flexible packaging supply chain. This is particularly the case in terms of building converter expertise in the faster growing added-value sectors, such as high barrier films and retort pouches.’

PCI Films Consulting’s report is based on original field research conducted through the first half of 2012. The report updates historical data and provides comprehensive market analysis and statistics for 2011, forecasts through to 2016 and includes more than 60 charts and tables.

The report is available from PCI Films Consulting, a specialist in the film and flexible packaging market for over 15 years, for 3500 euros.

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